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Front end Reengineering / UI Design
The Internet is witnessing the evolution of complex business applications and a
definite connect-culture within businesses. These applications involve contextually
varied users. They interact with these applications at a functional level to achieve
definite tasks or acquire specific information. This is achieved through a presentation
layer that faces the user. User facing layer of any web based business application
is very critical for the efficiency and the success of it. This layer indicates
the structure, expresses the brand identity and enables content delivery to the
user. Our Creative Track focuses on crafting this user-facing layer through a mature
creative process.
User Experience design – IA, Visual design and Content
design, for information portals and other web based business applications
With a strong creative track and a cohesive process integrating the various subtracks,offer
solutions to architect the entire user experience. This includes architecting the
offering from a user perspective, ideating and applying brand strategy, visual design
for the presentation layer and planning, compiling and managing content. Our creative
team functions seamlessly with the technology track, through collaborative ideation
and feasibility checkpoints to execute an engaging user experience.
Front-end reengineering for web tools and client server
applications
Human computer interaction is another aspect of user facing layer that the creative
team at Visions@work is involved in. The Information architects are experts in evaluating
and creating navigation models and user interfaces for tools or client server applications
used in any specific context. Understanding the user profile and the tool / application
usage context with specific clarity in task flows result in creating interfaces
that are user-centric.
Corporate Identity and brand expression - web style guides
In advertising parlance, a brand stands for the additive that sets a product apart
from others in the same class. It goes far deeper than mere signage, symbolism or
strap line. A branded product is always one up on commodities, by having its own
identity. An identity that promises specific benefits and arouses expectations about
quality, price, purpose and performance. Brands usually have emotional differentiators
valuable to a primary audience, making them ‘preferred’ by superior experience.
Brand experience is a combination of brand persona and brand attributes that influence
a user. These include, what a brand looks like, how it sounds, how it behaves, what
it has to offer, the values associated with it and its purpose.
The brand is expressed by its looks - the visual systems, imagery, typography, colour
palette and logo, and its sound - language system, name, building architecture and
editorial voice. The level of interaction, usability, functionality and performance
governs brand behaviour.
Rich media object production and integration
Media object production is primarily used to present difficult concepts in an easy-to-understand
format. It employs rich media elements like audio and video to make the final offering
interactive and interesting.
These media objects are ideated as storyboards and executed in appropriate media
production tools like Macromedia Flash, Macromedia Director, Adobe Premiere, Adobe
Aftereffects, Cult 3D etc. These objects can contain vector animations, 3D animations,
video and sound – well assembled to create an interesting and communicative media
module.
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